A strong call to action is the foundation of every great marketing effort. For those who might be unfamiliar with the term, a call to action is where the marketer asks the person who is being engaged to respond with a desired action. It tells the person what they do next if they want the benefits that are being described in the piece. In web development, a good call to action is the difference between a site that works and one that doesn’t. Successful businesses understand the importance of having a strong call to action on every page of their website. …
